Digital Checking Acquisition
SOLUTION OVERVIEW
Checking Acquisition: Cornerstone of a growth focused retail banking strategy
Acquiring consumer and small business checking accounts is often a core element of an institution’s marketing plan, helping to fuel market share expansion and serve as a reliable source of low cost deposits. Competition for these important relationships is high and the cost to acquire through traditional means is escalating. In addition to digital acquisition, it is also imperative to boost deposits with digital referral and digital customer onboarding.
Digital Acquisition is a Game Changer
- Acquire quality new to bank checking households
- Deliver 10x the impression count of traditional methods
- Cost effectively market deeper into the audience curve
- Drive consistent response throughout the campaign window
- Reduce the cost to acquire
How It Works
Solution Features
Attract quality new checking households
Incorporates a behavior-based incentive system to manage reward payouts
Proprietary targeting model identifies high propensity responders
Can include Digital Referral to reward your account holders who encourage friends to open a checking account
Digitally target prospects and non-checking households at the address level
Integrate Direct Mail in selective fashion for extra horsepower
Email your non-checking household
Performance assessment
In depth quantitative and qualitative campaign performance data
Personalized retargeting video for enhanced response
Use personalized video to drive desired behavior
Contact Us
Contact Us
(303) 619-3057
4400 Lucile Dr., Suite 104 Lincoln, NE 68516