Digital Checking Acquisition

SOLUTION OVERVIEW

Checking Acquisition: Cornerstone of a growth focused retail banking strategy

Acquiring consumer and small business checking accounts is often a core element of an institution’s marketing plan, helping to fuel market share expansion and serve as a reliable source of low cost deposits. Competition for these important relationships is high and the cost to acquire through traditional means is escalating. In addition to digital acquisition, it is also imperative to boost deposits with digital referral and digital customer onboarding.

 

Digital Acquisition is a Game Changer

  • Acquire quality new to bank checking households
  • Deliver 10x the impression count of traditional methods
  • Cost effectively market deeper into the audience curve
  • Drive consistent response throughout the campaign window
  • Reduce the cost to acquire

Consumer & Small Business Checking

Click here to see Case Study No. 1

Consumer Checking with Video Retargeting

Click here to see Case Study No. 2

Consumer Checking

Click here to see Case Study No. 3

How It Works

Solution Features

Attract quality new checking households

Incorporates a behavior-based incentive system to manage reward payouts

Proprietary targeting model identifies high propensity responders

Can include Digital Referral to reward your account holders who encourage friends to open a checking account

Digitally target prospects and non-checking households at the address level

Integrate Direct Mail in selective fashion for extra horsepower

Email your non-checking household

Performance assessment

In depth quantitative and qualitative campaign performance data

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