Conquest New Customer Acquisition helps you gain the advantage you need through

an intelligent multi-channel digital approach, designed to bring the institution new checking

households vs. just checking accounts to fuel cross sell, balance growth and profitability.

Leverage Digital Channels to Drive Checking Acquisition

Think Differently. Expand Your Reach. Reduce Your Cost. Get Similar Results

New checking households are critical for institutional growth, but are increasingly more expensive to acquire through a direct mail heavy approach due to changes in consumer buying behavior, competitive pressures and ongoing supply chain disruptions such as these:

Since January, 2021 the cost of paper has risen 60% and supply is at a 30-year low.
The USPS has slowed delivery (October) and increased costs are anticipated.

To mitigate these issues and support the growth of our clients, CS3 has an alternative.

Obtain Similar Results For ~60% Less Cost

CS3’s Conquest Digital Acquisition strategy represents a new way forward. One that can blend in with your current marketing tactics, but deliver far greater reach, always-on connectivity and requires a much smaller budget.

Direct mail may still have its place, but consider adjusting the recipe: Reduce the number of direct mail drops, filling the gaps with Conquest Digital Acquisition approach.

Even better – If mail remains part of the mix, CS3 can develop and execute your direct mail drops too, providing you with a single source solution for direct mail & digital outreach to support your DDA marketing efforts.

What’s more, your Embark Digital Onboarding program will protect your DDA acquisition investment by seamlessly anchoring and accelerating the growth of newly acquired checking households.

Conquest Digital Acquisition – Key Program Elements

The program is designed to attract quality, new DDA households.
Utilizes a proprietary targeting model to identify high-response households.
Enables pinpoint delivery of digital messaging to the targeted households.
Generates significant institutional & product awareness.
Anchors new checking customers with an automated behavior-based incentive system.
Delivers performance metrics at your fingertips through an online analytics portal.
Seamless integration with Digital Onboarding to accelerate relationship growth.
End-to-End campaign management.

Digital Acquisition – Performance Characteristics

Less spend: CS3’s approach required 58% less spend than a direct mail campaign of equal size.
Similar response rates: .33% vs .35% for direct mail.
Lower Cost Per Account: CS3’s Digital Acquisition delivered a CPA of Just $59 vs $117.
Higher ROI: CS3’s Digital Acquisition delivered an ROI of 357% vs 174%.
Strong engagement from individuals under 35.